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Engagement Ring Guide

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What to Expect at Your Visit

You will sit down with our owner and designer, Brittany.

Describe what you are looking for or show a few photos and Brittany will guide you through the process of finding the perfect ring for your partner’s style and your budget.

Shopping for an engagement ring shouldn’t be scary, it should be fun and exciting! Let us educate you about diamonds, precious metals, and jewelry styles. Brittany hand selects all of our designs and stones.

Prices are clearly marked on stock rings and loose diamonds.

Natural Diamonds & Lab Grown Diamonds Available

Email BrittanyText UsMake An Appointment
JF Jones Jewelers Rochester, NY
Brittany Jones, GIA Graduate Gemologist

How to Select The Perfect Ring

Things to Consider

Lifestyle/Job Match the wearer’s lifestyle with the design of the ring- so the ring isn’t in the repair shop more than it’s on her hand! JF Jones Jewelers Rochester, NY

Lifestyle/Job

Match the wearer’s lifestyle with the design of the ring- so the ring isn’t in the repair shop more than it’s on her hand!

Personal Style Which of these three would you describe her as? Fashionista, Sporty, or Nature Lover. JF Jones Jewelers Rochester, NY

Personal Style

Which of these three would you describe her as? Fashionista, Sporty, or Nature Lover.

Size or Origin Does she want the bragging rights of a large stone or would she prefer a slightly smaller diamond of natural origin? JF Jones Jewelers Rochester, NY

Size or Origin

Does she want the bragging rights of a large stone or would she prefer a slightly smaller diamond of natural origin?

Diamond Grading

With a variety of shapes to choose from plus the 4Cs of diamonds to consider, understanding the characteristics that make each diamond unique makes selecting the perfect stone easier.

Learn More
JF Jones Jewelers Rochester, NY

Lab Diamonds

With a variety of shapes to choose from plus the 4Cs of diamonds to consider, understanding the characteristics that make each diamond unique makes selecting the perfect stone easier.

Learn More
JF Jones Jewelers Rochester, NY

Gemstone Guide

Gemstone center stones have become more and more popular over recent years. From Princess Diana’s Sapphire to Jessica Simpson’s Ruby, you can find gemstones of all shapes, sizes, and colors.

Learn More
JF Jones Jewelers Rochester, NY

Precious Metals

Selecting the right precious metal for your ring goes beyond looks alone. Each metal type and quality feature specific traits that are important to understand when making a decision.

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JF Jones Jewelers Rochester, NY

Craftsmanship

Appearances can be deceiving, and while two rings may share a similar design, it’s the intricacies of their craftsmanship that ultimately determine their value and quality.

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JF Jones Jewelers Rochester, NY
JF Jones Jewelers Rochester, NY

Shop Together!

A popular option is to bring your partner in to “pre-shop,” they want a say in what their engagement ring looks like! At this time I can measure her finger and get an idea of her general sense of style. We won’t discuss pricing at this appointment but make sure to include your budget in your appointment request so that I can steer her toward the right rings.Some couples will buy it on the spot, but most will come back separately to finalize the transaction. This way you will still be able to surprise her.

Payment Options

We accept Cash, Visa, MasterCard, AMEX, and Discover in any combination

JF Jones Credit Card

• Easy Application
• Instant Results
• No Deposit
• Online Payments
• 12 Months 0%

Monthly Payments:

$1,000 -> $90/month
$3,000 -> $270/month
$5,000 -> $450/month
$7,000 -> $630/month
$10,000 -> $900/month

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JF Jones Jewelers Rochester, NY

All-Inclusive Engagement Ring Package

Re-Sizing Same day re-sizing available with appointment. We will push you to the front of the line!$95+ Value JF Jones Jewelers Rochester, NY

Re-Sizing

Same day re-sizing available with appointment. We will push you to the front of the line!

$95+ Value

Engraving Personalize with your proposal date, nickname or a secret message inside the ring. JF Jones Jewelers Rochester, NY

Engraving

Personalize with your proposal date, nickname or a secret message inside the ring.

$36 Value

Appraisal Detailed document describing and valuing your ring. Required for obtaining insurance. JF Jones Jewelers Rochester, NY

Appraisal

Detailed document describing and valuing your ring. Required for obtaining
insurance.

$180+ Value

Setting Fee When you design a custom ring and purchase our stone for the center we will waive the labor fee JF Jones Jewelers Ro

Setting Fee

When you design a custom ring and purchase our stone for the center we waive the labor fee

Up to $500 Value

Perks

REWARDS Earn 5% back on your engagement ring purchase to use toward your wedding bands. JF Jones Jewelers Rochester, NY

REWARDS

Earn 5% back on your engagement ring purchase to use toward your wedding bands.

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Trade-Up Program 100% Lifetime Upgrades on Natural Diamonds. Want to upgrade size, quality or change shape? No Problem! JF Jones Jewelers Rochester, NY

Trade-Up Program

100% Lifetime Upgrades on Natural Diamonds. Want to upgrade size, quality or change shape? No Problem!

Learn More
Cleaning & Inspection Complimentary semi-annual professional cleanings and inspections to prolong the life of your jewelry. JF Jones Jewelers Rochester, NY

Cleaning & Inspection

Complimentary semi-annual professional cleanings and inspections to prolong the life of your jewelry.

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Swag

Ring Dish So you can have a dedicated spot in the house where to store your ring when you get home for the day. JF Jones Jewelers Rochester, NY

Ring Dish

So you can have a dedicated spot in the house where to store your ring when you get home for the day.

Jewelry Spa Box Instructions and all the products you need to keep your new baby looking her best between your semi-annual cleanings. JF Jones Jewelers Rochester, NY

Jewelry Spa Box

Instructions and all the products you need to keep your new baby looking her best between your semi-annual cleanings.

Signature Mug A fun way to announce to family and friend by posting your ring on social or in a snap. JF Jones Jewelers Rochester, NY

Signature Mug

A fun way to announce to family and friend by posting your ring on social or in a snap.

Two Ways to SHOP

Proposal Ready The Essentials: Timeless Designs in the Most Popular Shapes & SizesCenter Stone Included- Natural & Lab DiamondsIn Stock in Size 7 – Take Home Today!Adjust to sizes 6–8 in 1-2 days. Other sizes 2–4 weeks.Price $ JF Jones Jewelers Rochester, NY

Proposal Ready

The Essentials: Timeless Designs in the Most Popular Shapes & Sizes

Center Stone Included- Natural & Lab Diamonds

In Stock in Size 7 – Take Home Today!

Adjust to sizes 6–8 in 1-2 days. Other sizes 2–4 weeks.

Price $

Learn More
Custom Infinite PossibilitiesChoose Center Stone-Shape, Size & TypeChoose Your Ring-All Fully CustomizableMade to Order 4-6 WeeksPrice $$ JF Jones Jewelers Rochester, NY

Custom

Infinite Possibilities

Choose Center Stone-Shape, Size & Type

Choose Your Ring-All Fully Customizable

Made to Order 4-6 Weeks

Price $$

Learn More

Warranty & Insurance Options

 While your ring is guaranteed against defects in materials and workmanship for one year, we also offer an optional Lifetime Care Plan to extend that protection. This one-time purchase covers manufacturing defects, damage-related repairs (such as stone replacement or cracks), and routine maintenance like prong re-tipping, rhodium plating, and resizing. However, it’s important to understand that this plan doesn’t cover loss or theft. For that added layer of security, we highly recommend jewelry insurance, especially during the first year as your partner gets used to wearing the ring. Jewelry insurance is a yearly policy that protects against loss, theft, mysterious disappearance, and international travel. We personally trust Jewelers Mutual—they’ve insured our business for decades, and we rely on them for our own jewelry as well. Their plans are affordable, more comprehensive than homeowners’ insurance, and won’t affect your other policy rates. Together, warranty and insurance provide full-circle protection for one of life’s most meaningful purchases. JF Jones Jewelers Rochester, NY

While your ring is guaranteed against defects in materials and workmanship for one year, we also offer an optional Lifetime Care Plan to extend that protection. This one-time purchase covers manufacturing defects, damage-related repairs (such as stone replacement or cracks), and routine maintenance like prong re-tipping, rhodium plating, and resizing.

However, it’s important to understand that this plan doesn’t cover loss or theft. For that added layer of security, we highly recommend jewelry insurance, especially during the first year as your partner gets used to wearing the ring. Jewelry insurance is a yearly policy that protects against loss, theft, mysterious disappearance, and international travel. We personally trust Jewelers Mutual—they’ve insured our business for decades, and we rely on them for our own jewelry as well. Their plans are affordable, more comprehensive than homeowners’ insurance, and won’t affect your other policy rates.
Together, warranty and insurance provide full-circle protection for one of life’s most meaningful purchases.

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